Word: viewership
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...really Vogue on video," says Charney, who appears to be hankering after a more general readership-or, perhaps, viewership. For a yearly subscription fee of $1,500, clients-mostly retailers and cosmetic companies-get the lowdown on Halston and hear all about hair care. Charney is negotiating with CBS Cable to carry an even slicker, consumer-oriented spinoff. "When we started," Charney says, "there wasn't even Betamax. There weren't any satellites. Now everything is coming together. Video is the place where TV, newspapers and books and photography and movies really meet." Charney...
Except for the actors, 85% of whom are "at liberty" in even the best of TV times, few will be hurt by the strike. The networks will not lose money, since advertisers "buy" seasons as well as individual shows, and the fall is a season of high viewership. Nor will the advertisers lose out; if the ratings plunge on reruns they will be compensated by next spring, when original programs are still running...
...Madison Avenue, where the ad agencies are spending an estimated $7.65 billion of their clients' money on TV this year, the news was dismaying. "Nobody ever assumed that viewership would go down," observes Bill Tenebruso of Wells, Rich, Greene. "I think it's a little premature to start saying that something devastating happened to TV in 1977," says Walter Reichel of the Ted Bates agency. "But something is going...
...right time and place can also be powerfully profitable. John Kenneth Galbraith's The Age of Uncertainty is part of this happy confluence. The book will receive not only a wide readership (it is already a selection of the Book-of-the-Month Club) but also a wide viewership. The BBC has filmed The Age of Uncertainty as a 13-part TV series...
...prime evening shows (keeping, however, 35% of them "serious" as always), even bought U.S. TV packages such as Sergeant Bilko and Perry Como, both of which proved immensely popular. The result: BBC-TV is gradually winning some of its old audiences back from ITV, now regularly gets a 39% viewership, often clobbers ITV on covering news events...