Word: mcdonaldization
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When Max Boas and Steve Chain set out to write Big Mac: The Unauthorized Story of McDonald's they had their hands on what should have been the material for the modern success story. For McDonald's accomplishment has been compared to that of the man who invented the paper clip. They took the lowly beef patty and made an ideology out of it. How did dining under the heavenly golden arches become a transcendental experience, capturing national enthusiasm with a fervor surpassed only by the space program and World War II? How did just another greasy burger joint become...
...miracle was not achieved by the likely nominees for the innovative-entrepreneur success spot, the McDonald brothers, a hardworking pair who ran a Southern California highway restaurant where they turned out tasty hamburgers by a quick, then-unique process--the assembly line. Instead, McDonald's became what it is today by means of a basic capitalistic technique known as "stealing somebody's else's idea...
...Raymond Kroc, today one of America's 12 richest men, who created the McDonald's monster. Back in 1954, Kroc, a slick-talking paper cup salesman passing through town, saw their operation. On the spot, he offered them a deal: in exchange for the right to use their names, methods, and golden arch insignia in order to establish identical McDonald's franchises around the country, he would give them a small percentage of each store's sales. The brothers, "out-spieled," reluctantlyagreed. Within five years Kroc had bought out their share of the enterprise. And a few months later, annoyed...
...last, and probably the most likely explanation, is that Wilson's move is yet another in a long series of political maneuverings that have made him the least trustworthy leader of the Labour Party since J. Ramsay McDonald...
...McDonald scored his second for Yale at 1:54 of the final period, flipping a backhander past a dazed Aiken. But that was all Aiken gave up, as he put in a solid performance before coach Billy Cleary gave senior Jon Harris his first varsity appearance with five minutes left in the third. Seniors Aiken and Harris combined to stop 29 Yale shots...