Word: mcdonaldization
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...been to specialize in selling fellow veterans relatively inexpensive homes with VA-guaranteed loans. Says he: "We sell an average of 100 houses a month in the $60,000-and-below market. We make money on volume, not high-priced individual units. We're kind of like McDonald...
...employees, the attraction of a regular, weekly three-day furlough from the salt mines is obvious enough, but some companies have found that the four-day week also brings certain problems. McDonald's Corp., which since 1969 has closed up shop every summertime Friday at 1 p.m. in all its administrative offices around the country, finds that while the workers love it, business callers sometimes get frustrated trying to reach someone on the phone on a Friday afternoon. Other four-day companies have found that workers tend to use their longer weekends to moonlight on second jobs, and thus...
...former reserve clause and will now be ruined without it. But would any sane businessman have purchased either of the two expansion franchises last year for $10 million each if they were certain financial losers? A baseball team can be used as a tax shelter for rich men like McDonald's owner Ray Kroc or Seagram's magnate Charles Bronfman, but shrewd businessmen do not generally invest in predictably unprofitable enterprises...
...roof caved in as B.C. scored four times in the fifth sending Brown to the showers. After a walk to the leadoff man, shortstop Kevin McDonald dumped a single to right. An error and a sacrifice produced one run and set men on second and third...
Overseas, the going has been a bit rougher. In Europe, McDonald's management learned belatedly that, in contrast to the U.S., the customers are nearly all in the cities. Though McDonald's now has 467 stores in 22 foreign markets, the majority are company-owned or joint ventures, and the international operation will not become truly profitable until franchising begins in earnest -as it is about to in Germany, Australia and Japan. Says Chairman Fred Turner: "Who [in Europe] is marketing to the family for a reasonably priced meal away from home? There isn't anyone. There...