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Word: mcdonaldization (lookup in dictionary) (lookup stats)
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...reasonably good start. The British Commonwealth Wives' Club and the Catholic Ladies Sodality pitched in to serve rice, act as interpreters and deliver messages. Other volunteers served as cooks and baby sitters, changing diapers and burping infants. One of the few offers the military refused was one from McDonald's to provide each of the arriving evacuees with a burger and a Coke as they set foot on American soil in order to introduce them as quickly as possible to what the hamburger chain's publicity men call "the American way"; to Air Force officials the idea...

Author: /time Magazine | Title: Indo-china: Troubled Trips to Safety | 5/5/1975 | See Source »

...residential Broadmoor section of New Orleans, pickets are protesting a Popeye's Fried Chicken shop. At least three community groups in Manhattan are fighting attempts by the franchisers to open new shops in or near residential neighborhoods. One sign says it all: WE DESERVE A BREAK TODAY. STOP MCDONALD...

Author: /time Magazine | Title: Environment: The Fast-Food Furor | 4/21/1975 | See Source »

...vigorous campaigns to better their image. In Chicago, Burger King assigns crews to pick up all litter within two blocks of its outlets. Most chains will agree with community demands to remove their garish outdoor signs or scale down their golden arches and revolving buckets so that, as a McDonald's official says, "we can blend in with the local decor...

Author: /time Magazine | Title: Environment: The Fast-Food Furor | 4/21/1975 | See Source »

Cheers exploded throughout the arena in Bloomington, Ind., as though the home-town team, ranked first in the country, had just won the national championship. Then nearly a third of the 17,528 spectators headed for the city's two McDonald's hamburger emporiums, which got no break that...

Author: /time Magazine | Title: The Nation: Hungry for Victory | 1/27/1975 | See Source »

...shrewd commercial ploy, McDonald's had agreed to give every ticket-stub holder a hamburger, an order of French fries and a Coke if Indiana held any opponent to fewer than 50 points during a basketball game in Bloomington. In the three hours after the contest, the two McDonald's served up 5,760 free meals...

Author: /time Magazine | Title: The Nation: Hungry for Victory | 1/27/1975 | See Source »

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