Word: mcdonaldization
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Fanciers of McDonald's hamburgers, who are used to giving their orders to teenagers, must have been puzzled by the bald heads and bulky bodies behind the Golden Arches last Friday. No wonder. At a store in San Diego, Founder Ray Kroc, 74, handed over French fries to waiting customers; in Baltimore, McDonald's president, Edward Schmitt, 51, picked up a spatula to flip burgers. It was "store day" at McDonald's, and from Portland to Pensacola, executives left their offices to don paper hats and hustle behind the counter...
...example of the close-to-the-customer approach that has maintained McDonald's phenomenal growth (TIME cover, Sept. 17, 1973) against what would seem to be heavy odds. Investors have sold the stock down from a high of $77 in 1972 to about $42 last week. One reason: the fear that energy shortages and higher gasoline taxes will eventually restrict driving and thus the patronage of McDonald's restaurants. Competition in the fast-food business has rocketed: not only have hamburger chains proliferated, but Americans can now pop around the corner to get takeaway tacos, fish cakes, spaghetti...
...miles from the original St. Andrews. In 1895, he laid out the New Haven Golf Club, which became Yale's home course and soon had its name changed to the Yale Golf Club. Pryde served as the club professional for 41 years until it was superceded by Charles Blair McDonald's breathtaking Yale Golf Course...
...anagram of earth and heart grab you as really deep? And now we're getting into the swing of it don't you admit, after all, that when you've got it, you haven't, and that what this genesplicing, color-telly gaping, declining-church-attending, microwave-warmed McDonald's Mom's apple pie-ing land needs is "common sense for modern times"? Of course you do. Yeah. But how many more times are magazines like East West Journal going to jump on this bandwagon...
...Eagles got their two runs in the second and third innings. In the second, Gary Stewart walked with one out and a faulty pickoff attempt by pitcher Stewart balked him to second base. After Kevin McDonald fanned, Bob Santilli singled to left to score B.C.'s Stewart. In the next inning an error by St. John eventually led to B.C.'s other score...