Word: mcdonaldization
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While the McDonald's Corporation threatens innocent old Greek Revival buildings in Cambridge with demolition, number two is trying harder. Burger King corporation is sponsoring today's women's heavyweight crew race between MIT, Radcliffe and Boston University, and will award the Burger King trophy (which, contrary to popular belief, is not in the shape of a Whopper) to the winners...
...important question, however, is what sort of trend among fast food chains will this move create? "Burger King usually ends up following McDonald's," Litchfield said. "I'm hoping in this case Burger King will set the pace. If they copy us, it would be nice, but McDonald's is very individual and I really can't tell what they...
...course since Burger King has already gotten into collegiate crew first, other hamburger chains will have to move into different sports to avoid that old "imitation is the sincerest form of flattery" syndrome. McDonald's owner Ray Kroc already is involved in pro sports, so why not get into collegiate as well...
Soon, we might be seeing the Ronald McDonald Intercollegiate Invitiational Tennis Tournament, with a set of Golden Arches served to the winner. The fans could cheer from the sideline "You deserve a service break today" and the event could be held in McFebruary (a month of fundays...
After the opening home game last week, the San Diego Padres agreed that they deserved a break-from McDonald's. Trailing 9-5 in the eighth inning against the Houston Astros, the Padres were chastised in front of 39,000 fans by their new owner, Ray Kroc, 71, chairman of America's fastest-food empire. Perhaps hoping to instill in the team McDonald's will-to-win spirit, Kroc announced over the public address system: "I've never seen such stupid ball playing in my life." Although Kroc later apologized, the Padres considered complaining to Baseball...