Word: mcdonaldization
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...McDonald & Little started in 1969 in Atlanta as a three-member (two principals and a secretary) advertising agency. As late as 1973 its billings were $6.3 million; this year they are expected to hit $30 million. In 1975 the agency picked up three Clios, the advertising equivalents of Hollywood Oscars. Last week it swiped Coca-Cola's national Fresca account from New York-based Interpublic...
...plans to announce this week that he will run for U.S.W. president against pro-Abel Candidate Lloyd McBride, 60, the head of St. Louis-centered District 34. Sadlowski has some chance of winning the February election, given the Steelworkers' tradition of successful insurgencies. Abel himself ousted David J. McDonald as union president in 1965, and Sadlowski won his district presidency in a bitter 1974 campaign against an Abel-backed candidate...
...evening dresses and a gown worn by Mary Lincoln-both borrowed from a private American collection. Another bit of Americana: the upright piano that Teddy Roosevelt played while he was President. Mitsukoshi's shelves were stocked with $3.3 million in U.S.-made goods. Among the scores of items: McDonald's hamburgers, Ben Hogan golf clubs, a $566,000 emerald ring from Tiffany...
...competition-and at a staggering cost. The result was a kind of electronic jock itch. Schlitz spent $4.5 million to air its effective series of ads. Joe Namath huddled with an assortment of international machos, trying to give the impression that Brut deserved a seat in the United Nations. McDonald's, Burger King and Pizza Hut raised the specter of a future when the Olympic symbol would be interlocking onion rings...
...case, the remaining 98 million of the nation's population have to stay behind to serve the tourists at motels, souvenir shops, trailer camps and gasoline pumps, not to mention the necessity of maintaining a standing U.S. Army and more than 3,800 way stations of the McDonald hamburger chain...