Word: mcdonaldization
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...attract new workers. Like a pro baseball club, the Ann & Hope department store in Watertown, Mass., offers signing bonuses--as much as $300--to new employees. Veteran staffers who find new prospects for the payroll can also win up to $100. In Missouri's affluent St. Louis County, McDonald's recently offered free movie tickets to passersby in order to fill a hall with youngsters for a hiring spiel. In Dublin, Ohio, Denny Lynch, a vice president of Wendys International, says that the burger chain is looking into scholarships as a lure to start young people on an up-from...
...figure, former President Valery Giscard d'Estaing, stated flatly, "I approve of the American action in Libya." French-speaking Swiss polled by the Lausanne newspaper Le Matin registerd an astonishing 67.8% majority for the attack. Opinion seemed vehemently opposed in Spain. A crowd in Barcelona smashed windows of a McDonald's restaurant, and El Pais, the leading daily in Madrid, published a cartoon of the U.S. flag with skulls for stars and bones for stripes...
What goes better with a Big Mac? Apparently Classic Coke. Only a year after Coca- Cola introduced the new, sweeter version of its formula to a chorus of consumer boos, McDonald's announced last week that it is joining the growing list of restaurants, including Hardee's, Roy Rogers and Kentucky Fried Chicken, that are switching back to the older version of the soft drink. The changeover at McDonald's will be completed by the end of the month. Said Spokesman Robert Keyser: "We want to offer our customers what they prefer." According to the most recent national sales data...
...sifting of personal experience is an important part of the intuitive faculty. Rowan approvingly quotes the late Joyce Hall, founder of the Hallmark greeting-card empire, who called memory "the vapor of past experiences." Successful managers, Rowan recounts, have found some unusual places in which to enjoy those fumes. McDonald's Chairman Ray Kroc opted for a 700-gal. waterbed on which he and his aides plopped to think...
...want to be a film director." In fact, she is already a somewhat experienced actress, having appeared back home in five peace-promoting films. Earlier, in Houston, she visited the Johnson Space Center and participated in her first Easter-egg hunt. In Chicago she sampled the cuisine of McDonald's (French fries da, Big Mac nyet). And in Washington she toured the national monuments. The point of her 13-day visit was to bring a message of world peace to U.S. children and adults alike, so Katya was more than happy when during her White House tour she happened...