Word: mcdonaldization
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...could come up with a dream philanthropist," he says. After canvassing the candidates, Clint found his man: "The guy I talked into it was me." Last December he closed the deal for about $5 million and has begun modest restoration work on some of the rental cabins. Says Mac McDonald, managing editor of the Carmel Pine Cone: "What really surprised people was that he bought it to preserve it." Concedes Staunch Foe Swain: "It was a magnificent thing that...
Working with Illinois Bell, McDonald's is now using ISDN technology to link its Oak Brook, Ill., headquarters with its Chicago regional office. Tenneco and Shell Oil will begin tests by early next year. To the consternation of the local and regional Bells, a few companies, including Westinghouse and the Travelers insurance firm, have installed their own ISDN internal systems. The Bells are concerned that they may lose some of their largest customers if more companies follow suit...
Administration: Suzanne Davis, Emily Friedrich, Demetra Kosters, Susan Lynd News Desks: Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...
Some stories voice new and realistic fears in coded form. A wild rumor that McDonald's was mixing earthworms into its hamburger meat spread across the U.S. as concern about junk food was rising. "The worm represented, on the one hand, the garbage food," says Kapferer, "and, on the other hand, the internal destruction that comes when you eat it. Far from being an aberration on the part of a bunch of crazies, this rumor was a cry of alarm...
...most promising recruits in years is warming up right now in a Los Angeles detention home. Another standby, Brooklyn Street Legend Lloyd Daniels, was busted for an alleged cocaine offense two weeks ago, bringing shame on his four high schools. "We don't get the McDonald's or Parade All-Americas," Tarkanian says, "but no program in the country has better kids." Of late, the Rebels are even starting to graduate, though Tarkanian thinks they have always learned something, each according to his own capacity...