Word: mcdonaldization
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...members are latter-day lake dwellers who alternate two-week tours of twelve-hour shifts with two weeks at home. Cleckler, 57, the food manager, finds cooking more rewarding aboard the rig than it is when she prepares meals back home in Brooklyn, Miss., for her grandchildren, who say McDonald's food is better. Says Cleckler, one of the eight women aboard who do the housekeeping and cooking: "Out here our work is really appreciated. Let's see what a big-city food critic thinks...
Townsend prefers the Carmel of her past, preserved from fast-food outlets and the like. " 'Save our village' is not just a slogan," she says. "It's an appeal from the heart." Most Carmel residents agree, up to a point. McDonald's will never rear its golden arches within the one-square-mile village, and franchisers are likely to get a warmer reception in Moscow. This is a town that has banned neon and has precious few streetlights or sidewalks. Residents pick up their mail at the post office because houses are identified by names like "Apricot Pit" or "Little...
...Samantha Smith, who died last summer in a plane crash and has become a hero in the Soviet Union. Katya, who has acted in a young people's theater group back home in Moscow, plans to see the Statue of Liberty, Disneyland, NASA's Houston space center, and Ronald McDonald. Though she brought a gift for him, the more important Ronald is not scheduled...
When the all-important teleconference began at 8:45 p.m., Lawrence Mulloy, chief of the booster program at Marshall, had joined Reinartz and McDonald at the Cape end of the network. Lovingood and Hardy were at Huntsville. In Utah, Lund was joined by Joe Kilminster, vice president for booster programs; Jerald Mason, senior vice president, and Calvin Wiggins, vice president for space projects. A dozen Thiokol engineers in Utah were also participating. Boisjoly presented six charts that had been transmitted to the others and argued that "lower temperature was a factor" in O-ring performance. Lund, the highest engineering officer...
Somewhat belatedly, McDonald pleaded with Mulloy to reconsider. "If anything happened to this launch," he said prophetically, "I sure wouldn't want to be the person that had to stand in front of a board of inquiry to explain why I launched...