Word: mcdonaldization
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Other companies, including McDonald's, Abbott Laboratories and CBS, are learning how to be prepared by enlisting the expert advice of public relations firms. In fact, crisis management has become a growth industry. Says Frank Mankiewicz, an executive vice president at Gray & Co., a Washington-based public relations and lobbying firm: "We're focusing on our crisis-management capabilities when talking to potential clients." Some firms have people around the country who can move on a 24-hour basis to handle a corporate crisis. Often, these independent experts offer a much needed objectivity. Says Philip Lesly, president of a Chicago...
Many on Madison Avenue think that consumers may soon get bored with the $40 million Herb campaign. The commercials have not yet generated the rise in sales that Burger King expected, say industry experts. One reason: McDonald's has countered with an $80 million advertising blitz to promote its new beef, lettuce and tomato sandwich, the McD.L.T...
...Thursday--Plain old horse steak no longer being chic, the Faculty Club goes bankrupt. McDonald's outbids Wendy's and takes over. New on the menu is the McH.L.T.: They keep the horse side hot and the cool side cool...
...distinct minority in West Hollywood, constituting only 5% of the populace. The local International House of Pancakes does far more business during Halloween and the Gay Pride Parade in June than on Mother's Day. "In West Hollywood we don't have children's specialty shops or McDonald's with a playground," says Ruth Abrams, 36, whose daughter...
...which he won just about every award, except the Hobey Baker, college hockey's Heisman Trophy. Expect him to add that to his trophy case this year. The ex-Olympian spearheads the potent first line that boasts sure-shot wing. Tim Smith (31-22-53) and sophomore Lane McDonald (21-31-52). This unit converted on over 33 percent of its power play opportunities and knocked in 86 of the squad's 147 goals...