Word: mcdonaldization
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...prices for General Motors, IBM, Exxon, AT&T, U.S. Steel and 25 other blue-chip companies make up the widely watched Dow Jones average. Last week the editors of the Wall Street Journal, who choose the Dow's members, reshuffled the club's roster. Added to the list were McDonald's, the fast-food giant, and Philip Morris, maker of Marlboro. Dropped from the index were American Brands, maker of Lucky Strikes, and General Foods, which produces Jell-O and other food products...
...bought General Foods. Philip Morris was a suitable replacement for General Foods, but then American Brands had to be dropped to avoid having two cigarette makers among the 30. The Journal editors also wanted to shift the index away from smokestack industries, which are overrepresented in the elite group. McDonald's provided a golden opportunity and reflected the continuing growth of the service sector in the economy...
Main Street probably looks better than it ever did, except to those who remember it a long time ago before the elms died and the brick buildings got that worn-down look. Even the McDonald's is top of the line, located in an old house so tastefully redone that a critic of the fast development, John McGivaren, says of it, "If one has to have a McDonald's in one's neighborhood, this is probably the best one. They've done a magnificent job appearance-wise." His wife Barbara doesn't mind the look of the place either. However...
Ronald Reagan is like Ronald McDonald, like Donald Duck... all of them are icons, all are interchangeable in the Fun House this country has become. For an instant, Eco and I shared an unconscious, a kind of delirium in which Ronald (Mc)Donald produces Donald and the RR of our president makes for the DD of the Donald Duck that, for once at least, Reagan himself thought he was like...
...presentation led many students to take her side. "I think Nevius won," said Glenn McDonald '89. "She accomplished her objective." He added that he didn't think "putting labels on records is a form of censorship...