Word: mcdonaldization
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...fact, two freshmen, Glen McDonald and Henry Riggs, were so upset that they went to the top. No, they didn't ask evolution mogul Steven Jay Gould to resurrect the great beast. They asked President Derek C. Bok to divest of Harvard's stock in companies that contributed to the decline and fall of the prehistoric animal...
...responded promptly. McDonald and Riggs wrote to him on Friday, October 18, and four days later, the president wrote back: "Henceforth Harvard will have nothing to do with any corporation that teases, intimidates, harasses or otherwise contributes to the demise of wooly mammoths...
...wanted to protest something," explained McDonald. "We tried out several ideas until we hit upon the woolly mammoth. It seemed perfect...
...said he saw the logic in our pleas--he would do as the committee asked and remove Harvard morally and financially from the arena of mammoth discrimination," said McDonald. "The letter was a victory cast down from heaven...
...McDonald added that the movement has only just begun: "We can't say we've won the war just because one university has agreed to divest. The woolly mammoth is not yet saved--it's still extinct...