Word: consumerization
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The cowmen have been gypping the consumer long enough. Their color argument is ridiculous, for the butter people color their own stuff half the year. And they really have little to worry about. An English newspaper went around feeding butter and margarine to blindfolded housewives and found that most of...
Not so, protested Brannan. The magic rabbit would make things nicer for farmer and consumer, and that meant everybody. But how much would it cost and who would pay for it? Charlie Brannan wasn't able to say offhand what the cost would be; he thought it would be...
For instance, Brannan went on, the farm price for eggs would be set at 45.8? a dozen next year. If eggs dropped to 35? the Government would just pay the farmer 10.8? for every dozen he sold at that price. Result: the farmer would still have his 45.8? ; the consumer...
The increased supply brought other changes. The roundabout and expensive conversion deals, through which consumer-goods manufacturers obtained about 1,000,000 tons of steel last year, were no longer necessary. As a result, Republic Steel Corp. closed down three of its Canton, Ohio furnaces used for conversion work. Demand...
The continentals were not convinced that "austerity" would take root on the mainland. Led by France's Robert Schuman, they made it clear that they favored a softer way of life (sometimes called "Beneluxury" because the Benelux countries, particularly Belgium, like it so much), with a high volume of...