Word: consumerization
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High Prices. The American Fair Trade Council, Inc., now one of the chief Washington lobbyists for all fair-traders, insists that price-fixing benefits the consumer: "It enables him to buy . . . without haggling over prices ... It protects him from so-called 'bargain' sales."
"Many of our friends among our jobbers, dealers and the consumer public continue to write us for copies of The Kinsey Report, under the mistaken notion that it is distributed free by the Kinsey Distilling Corp. We wish to advise them (especially those who forward us labels from Kinsey Whiskey...
McNair asserted that only war or similar emergencies demand more governmental controls than now exist. he excluded taxes and the slight reins on consumer credit from the category of controls.
Porter, on the other hand, supported the return of direct price control on consumer goods, a tax on excess profits, restoration of full rent control, extension of consumer credit controls, and allocation of critical materials in short supply.
Rayon & Heir. It was obvious that Detroit's motor industry, biggest U.S. steel consumer, could use a mill of its own. But it had none until Humphrey put together Great Lakes Steel, later merged it into National Steel Corp. (27% Hanna-controlled). Long before the industry itself woke up...