Word: consumerization
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In the Politburo sits a jaunty little Armenian who dreams (almost heretically) of a U.S.S.R. clattering with the newest U.S.-style consumer gadgets. He is Anastas Mikoyan, an Old Bolshevik and, like most Armenians, a born salesman. In 1936 he visited the U.S. and was bowled over by its beehive...
He said: "We have to eradicate the prejudice that trading is easy and simple . . . The planning of trade has to take into account factors which are liable to continuous fluctuations: the relationship between supply & demand, the needs of the consumer, local peculiarities and climatic conditions. I should say that a...
The Great Record War of 1949-50 finally ended last week after one year of battling by the corporation giants. Its conclusion came with the appearance of RCA's long playing record, patterned after Columbia's model. Now the consumer has three different record styles to choose from: the old...
More significant than the foreign-exchange ruble ruffle was the simultaneous (but unrelated) cut in Russian domestic prices. More than 200 consumer items were marked down, ranging from 10% on milk to 30% on bread and beef. The cuts undoubtedly reflected a genuine increase in Russian production, and were good...
Dollars & Drinks. Medical care costs the U.S. consumer $4 out of every $100 that he spends. This added up to a whopping $7.4 billion in 1948. (Doctors complain that the American people spend more on alcohol-$8.8 billion in 1948.)