Word: consumerization
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The survey in question originated a year ago as a by-product of a trip that TIME'S advertising director, Harry Phillips, made to England (A Letter From the Publisher, May 19, 1947). He went there to examine postwar business conditions and to talk to exporters about advertising in...
The Assembly came to no definite conclusion. But Dr. Hawley announced: "This has been an extremely important meeting, at which the demands of large consumer groups were set forward forcibly. They cannot be ignored by medicine or the voluntary prepayment agencies. Their demands have to be met . . ."
Under this cozy arrangement, the base prices of cement were fixed at certain "basing point" plants across the country. Beyond the base price the buyer also paid freight costs from the nearest basing point plant. All cement plants in the U.S. thus charged the same price for cement laid down...
What the FTC wanted, in effect, was an f.o.b. system such as automakers use, with consumers paying the cost of a product, plus the actual freight to the point of delivery. For many a consumer close to a plant, this would mean a price cut. Those far away might find...
Looking at all this, many a consumer wondered if it wasn't time for the rest of industry to follow the lead of G.E., Westinghouse and Big Steel, and pass some of the benefits on in price cuts.