Word: consumerization
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"We need to know how much of each kind of employment and production is needed, and how expenditures need to be allocated among various groups of consumer goods and investment categories," he said.
But while turning down Murray's demands for a 12½?-an-hour wage hike, the board also took dead aim on the steelmakers. Their modernization program, when complete, should result in higher profits. If these profits were not passed along to the consumer "in the form of lower...
But the living standard of the ad-smiths improved rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of...
Many appliance makers were feeling the effect of the expiration of consumer credit controls (installment credit rose to an alltime peak of $9.3 billion in July). General Electric Co.'s President Charles E. Wilson said that the outlook was bright (see below) and that G.E.'s appliance business...
While brokerage firms were hustling in the hustings, there was still a virgin market in at least one big city. The 1949 consumer survey made by the St. Paul Dispatch-Pioneer Press reported that 90% of St. Paul citizens in top salary brackets had never bought a share of stock...