Word: consumerization
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Two radically new records are now on the market bidding loudly for consumer support, and it looks as if they both will be around for quite a while. Columbia and Victor each proclaim that its record is the best ever conceived by man. Meanwhile, smaller record companies are making their...
Although there will be confusion in every buyer's mind for a while, the general effect of the two records is definitely good for the consumer. Both records have greater quality possibilities than old-type records, and they are cheaper. The Columbia record has the advantage of presenting classical music...
Bromides? The program promised significant concessions to catch the vote of the middle-class housewife. "The voice of the consumer," it proclaimed, "must ring out with strength and emphasis." Above all, Labor rediscovered competition. In a section headed "Encouragement for Enterprise," it called for "development" of competition and the continued...
When the buyers' market came, Schwab was not caught napping. Since Robert Hall Clothes buys most of its fabrics from other mills and hires other manufacturers to make most of its clothes, it could pick up goods cheaply and make bargain deals with suitmakers. Thus it could balance off...
Plain Frenchmen don't care much for cocktails (rhymes, in France, with knock-wells), and even if they did they could not afford them at Paris' better saloons. But they watched with amusement as 18 of the capital's top bartenders gathered last week for a cocktail...