Word: euromonitor
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...SOURCE: EUROMONITOR INTERNATIONAL...
...says European drinkers have been gradually switching to wine and spirits in recent years, causing sales of beer to decline sharply. In beer-loving Belgium, the problem has been particularly acute: beer sales plummeted 20% from 2000 to 2008. One reason for this, according to the market-research firm Euromonitor International, is that the Belgian population is aging and thus less likely to go out to bars to drink. And the trend shows little sign of reversing. Fifty years ago, the average Belgian drank 118 liters of beer a year. Today, the figure is 86 liters...
...alone. While regular beer sales are slumping in Western Europe - down almost 2% between 2003 and 2008 - nonalcoholic beer is quickly gaining popularity. According to research firm Euromonitor International, Europeans drank more than 138 million gallons (525 million liters) of the stuff in 2008. That's just a drop in Europe's 15 billion-gallon (56 billion liter) beer market, but it's growing fast. In the five years to 2008, sales in Europe climbed 50%, and are now worth $2.5 billion a year. And it's not just Europeans who are guzzling nonalcoholic beer - defined as containing less than...
...Middle East and Africa, the drinks appeal to a different demographic: young Muslims who want to copy Western trends but can't drink alcohol. "They can consume brands that appear in TV shows from the other side of the world," says Spiros Malandrakis, a drinks analyst with Euromonitor, "and at the same time not indulge in something haram [forbidden...
...Disneyland Hong Kong opened to great fanfare in September 2005, bringing in some 5 million visitors within its first year, according to Euromonitor International. The original theme park was seen as a bold step by Disney to make inroads into China, while Hong Kong hoped it would secure its place as a major tourist destination in Asia. Since then, however, visitors have dropped and losses have grown for the company. Disneyland has struggled even against local theme parks like Ocean Park, which attracts a larger number of visitors with its cheaper entrance fees and larger size. "Disneyland is a good...