Word: brandsness
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The price war, started by Manhattan's Macy's, took on a familiar look. In most instances, in skirmishes throughout the nation, it was simply a return to the loss-leader method of catching customers. In Akron, druggists made much of lopping 30% and more off the prices...
At exactly 2:30 p.m. every work day, Mr. George (who eats no lunch) goes through a 70-year-old ritual. He nibbles cookies and cake while he makes a "blind" test of five brands of coffee, including A & P's three blends (Eight O'Clock, Red Circle...
You called Samuel A. Maverick a cattleman [TIME, Sept. 4]. He was an attorney. Maverick moved his law office from Pendleton, S.C. to Texas sometime after 1830. He accepted 600 head of cattle as an attorney's fee, and from this number hoped to breed a much larger herd...
P. & G. frequently has several brands in one field, e.g., Tide competes with Duz and Oxydol, and Cheer will compete with all three. Thus, P. & G.'s hottest competitor is often P. & G. itself. The company also keeps ahead of the soap parade, spending more on advertising than any...
The Big Time. To market this ever-mounting production, Harvey lined up Manhattan's mammoth Macy's department store to take a big part of Tele King production by offering prices which enabled Macy's to undersell "name" brands (Tele King's price range: $179.95 for...