Word: brandsness
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Decades ago, the spirit of the Inland Empire was colored by lack of irrigation and power, and by painful dependence on Eastern finance. The sense of a great future and a hard present bred within the region a restless, resentful spirit. From time to time, when Idaho's lead...
Knapp and Moore retained the open cake box, the forgotten pool room, and the traditional habit of handing out cigars at Commencement. And they established the shop among the elite smokers by importing their own Algerian briar pipes and stocking their shelves with ninety cigarette brands.
Standard of Value. Coffee Exchange President Gustavo Lobo Jr. said that FTC's complaint about coffee was made on "flimsy grounds," and put the blame on the July 1953 frost that threatened a coffee shortage and touched off a wild rise in prices. Lobo explained that Santos 4 coffee...
FILTER-TIP WAR is still heating up. P. Lorillard Co.'s Old Gold will soon be marketed in a new king-size, filter-tip version, the first time one of the "Big Six" brands has come out with a filter. Other big names may have to follow soon, since...
There were taboos on other familiar copy devices. For example, FTC wanted the phony testimonials ended and "only genuine testimonials" used that represent the "current opinion of the author who currently smokes the brand named." Also, there should be no comparative claims made regarding the sales of competitive brands unless...