Word: brandsness
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U.S. distillers were even less happy than retailers over the outlook. Their stocks are up to from 355,000,000 gallons in February to 432,000,000 in May, an alltime record, and nationwide sales have dropped 20 to 30% under last year's. The big distillers were already...
Despite the years of plugging "nationally advertised" brands, only 12% of the consumers thought that the best way to buy was to purchase a well-advertised brand. They had more confidence in the over-the-counter word of retailers. But they complained that retailers often don't know enough...
Stores that have announced no reductions gave high costs, vacationing or absent managers, legally fixed prices on such items as books and national brands, and a desire to see what the other fellow is going to do as their reasons for maintaining current prices.
Other stores reported that they were unable to cut prices because they handle national brands, whose selling price may, by Federal law, be fixed by manufacturers. Local booksellers maintain an example of such price fixing is found, in the publishing field, where un-used books may not be sold at...
President Truman's Advisory Commission on Universal Training has called upon Don S. Willner '47, head of the newly-organized Students for Democratic Action, to testify at a hearing tomorrow afternoon in the White House. In a statement made last night, Willner said that he would present the SDA stand...