Word: brandsness
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Macdonald, who also has written as Kenneth Millar, is one of the best of the hard-boiled school now practicing. A student of the work of a fellow Californian, Old Master Raymond Chandler, he has learned his lessons well, even to the similes: "His face was like a worn saddle...
Market surveys show that the Negro customer responds best to an advertisement emphasizing quality and prestige. A long history of exploitation makes him wary of cheap, shoddy goods. Thus, a Negro buyer is likely to spend more of his salary on high-priced goods than a white man, partly because...
"In a country where approximately one out of every three marriages ends in the divorce courts, there is bound to be strong resentment against the church that solemnly brands subsequent matings as adulterous. A church that proclaims from the housetops that contraception is always against the law of God will...
COFFEE prices, now hovering around $1.21 a lb., are climbing faster than expected, will hit $1.50 a lb. by May, say roasters, who see no end in sight to increases. A. & P. has touched off another boost by upping all brands a flat 5? (to sell for $1.09 to $1.17...
Asked a Wall Street wag: "Did you hear about the lucky Texas oilman? He was drilling on his property and struck coffee." Last week General Foods Corp. (Maxwell House) and Standard Brands Inc. (Chase & Sanborn) each boosted the wholesale price of coffee again (to $1.11 a lb.), and new retail...