Word: brandsness
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The stars of the tests were rabbits, the cigarette makers' favorite subjects for irritation experiments. Philip Morris, for example, bubbled smoke of different brands of cigarettes through water, then dripped the solution on to a rabbit's eyelids. It claimed Philip Morris smoke produced less irritation. Rivals made...
Free Riders. In effect, the discount houses get a free ride on national advertising of nationally distributed brands. Few of them do any advertising of their own, beyond direct mail or the printing of catalogues. Their customers have usually got their preliminary information on comparative quality, model numbers and prices...
Government officials admit privately that they are up against a taxation-policy issue rather than a law-enforcement problem. So many Canadians have switched to U.S. brands that the government's tobacco revenue has dropped $8,000,000 this year, in spite of the increased tax rate. Cigarette factories...
Died. Joseph Wilshire, 71, former board chairman of Standard Brands (Chase & Sanborn coffee, Fleischmann's yeast and gin, Royal gelatin and baking powder) ; after long illness ; in Greenwich, Conn. Beginning as a $1-a-week yeast packer for Fleischmann's, he became its president 27 years later, stayed...
Reasonable Latitude. The legend that he tried to block the Normandy invasion at the Churchill-Stalin-F.D.R. meeting in Teheran he brands as completely false. He backed the plan to the hilt. Nor, says Churchill, did he,try for a Balkan invasion. What he did fight for, and did...