Word: brandsness
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"Owsley's Fire Escape." For more than two years Rector Clingman's congregation met in their former Negro church with its old memorial windows ("Given in Memory of Big Boy Howard"). Two potbellied stoves heated it, none too well; Joe Heitzman's boat rental place next door...
The gadget-gift field is by far the biggest--and easiest to shop. Any store contains enough perfume, of various and assorted smells, to drown in, and the salesgirls will be happy to spray you with drams of it. But unless you know your girls taste in scents, stay away...
Short Cuts. The biggest drain came from luring advertisers into television with cut rates. TV has scored some impressive advertising triumphs. When Kraft Foods Co. plugged one of its lesser-known brands of cheese over TV, dealers in Philadelphia sold out the next day. Such success has brought new advertisers...
Competition was reduced, pricewise; but it was increased in an unexpected way. The attraction of "sure profits" on fixed prices lured thousands of new merchants into business. As they scrambled for customers, price-cutting returned in another form. Now, in order to undersell the "protected" independents, most large chain stores...
Bogged-Down Trucks. For companies whose profits were down, the cause was generally 1) high-priced inventories at a time when prices were dropping or 2) a shift to a buyers' market, which cut sales. Colgate-Palmolive-Peet, for one, reported a third-quarter net of $3.1 million (v...