Word: brandsness
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Some admen contend that the soft-sell approach can succeed only in limited luxury-class markets, that keenly competitive mass-marketed goods still demand fact-filled, reason-why copy. Says an old Madison Avenue slogan: "The more you tell, the more you sell." On the other hand, understated advertising has...
COSTLIER COFFEE is in store, caused by U.S. competition for quality South American beans, which are in short supply due to rain damage. Most vacuum-packed brands will soon retail for $1.10 per lb., v. the $1.40 record set as a result of market manipulation in 1954. Instant coffee will...
The synthetic leaf, called HTL (for "homogenized tobacco leaf," was first developed by General Cigar Co., fourth biggest U.S. cigar maker. Now in use in General Cigar's bestselling nickel brands, Robert Burns Cigarillos and William Penn cigars, HTL is rapidly finding its way into more expensive cigars. Virtually...
The new management will consolidate sales organizations and let Life Savers (which also makes Pine Bros.' cough drops) take over Beech-Nut's chewing-gum business. Noble plans other economies. For example, Beech-Nut, which started out making hickory-cured ham in Canajoharie, N.Y. 65 years ago, has...
COFFEE PRICES, rising since last August, are jumping up again. With price boosts by middlemen, General Foods Corp. (Maxwell House, Sanka), Standard Brands (Chase & Sanborn) and other big roasters are hiking prices between 2? and 4? per Ib. wholesale. Total price increase since August: 11?.