Word: brandsness
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Up Filters. As smokers switched, the phenomenal growth of filters sparked the industry's comeback. While sales of regular cigarettes have continued to drop since 1952, filters have risen from 1% of the market in 1952 to 30% last year, are heading for 40% in 1957. More than a...
Critical judgments about Wolfe are perhaps more varied than about any other major figure of American letters. Some will tell you with a note of awe that he is the long-awaited Great American Novelist who has encompassed and canned the whole realm of human experience. The opposing school brands...
44 Brands of Listening. According to the manual, a high-school social-studies class is just the place to take up such weighty matters as "sharing in making necessary repairs in the home" and "acquiring the realization that all lines of work have problems and responsibilities, as well as pleasures...
Both sales and store highlighted Ward's fast comeback under John Barr, 48, who took over the company after crusty old Chairman Sewell Avery surrendered his one-man rule two years ago (TIME, May 23, 1955). As boss. Barr's first move was to recruit a new force...
Along the rest of "Motor Mile" on Commonwealth Avenue, all the other brands were celebrating Washington's birthday. Chevrolet dealers wore red boutonnieres and were offering a television set as a prize to some lucky customer. Plymouth featured an impressive lineup of pushbutton drive, oriflow shock absorbers, and wind tunnel...