Word: brandsness
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Most executives would think at least twice before agreeing to take over the management of a multinational food company plagued by heavy losses, bitter internal feuds and a sensational international bribery scandal. When Wallace W. Booth was first offered the chief executive's job at United Brands Co. two...
Second Wooing. But after seven years with Rockwell, Booth, 52, was at a crossroads. He had resigned as a senior vice president, director and member of the executive committee at Rockwell, where the chief executive was only two years older than he. "I didn't see a clear path...
Booth steps into one of the hottest spots in U.S. business. United Brands lost $47 million in 1974 (on sales of more than $2 billion), as both of its main businesses-John Morrell & Co., a meatpacking firm, and Chiquita bananas -turned down. The losses were caused chiefly by Hurricane Fifi...
The company has had no leader since the February suicide of Chairman Eli M. Black, who had created United Brands in 1970 by merging his own AMK Corp. with United Fruit Co. A Securities and Exchange Commission investigation into Black's death uncovered a $1.25 million bribe United Brands...
Following Black's death, a long-simmering power struggle on the 14-man board intensified. On one side were supporters of Norman Alexander, chairman of Sun Chemical Corp. and a longtime friend of Black's who had joined the board to help find a successor. Opposing Alexander was...