Word: brandsness
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High Style. Of the four major translations in recent years, the two British projects, the Jerusalem and the New English Bibles, emphasize high literary style. The New American Bible attempted some simplification but the Good News Bible goes much farther. It shuns what one of its translators, the Rev. Heber...
Like the coffee or tea break in the West, the perekur is one of the favorite indulgences of Soviet workers, a time set aside for them to light up their favorite smokes. Older Russians usually prefer a cigarette called papirosa-a pungent blend of black, sun-cured tobacco with a...
Marital dry rot in suburbia. A clinging mama and her growing-up boy. An alcoholic advertising salesman in search of himself. These are three of the whitest elephants in the attic of contemporary fiction-and Author Richard Yates, 50, has devoted a tight, pellucid novel to each one. An odd...
To make the frozen product, yogurt and stabilizers, plus any of dozens of flavors, are mixed in soft-ice cream machines (sales of which have been running 35% ahead of last year). Ten minutes later, a thick, soft, creamy swirl appears. Since the different brands-of yogurt that go into...
To date, his 600-person staff has forced the disclosure of massive overseas payoffs by the likes of Gulf Oil, Lockheed, Northrop and United Brands. It has also encouraged more than 100 other companies to make voluntary confessions of unethical activities. And the end is not in sight. As a...