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Word: brandsness (lookup in dictionary) (lookup stats)
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If some troubled drinkers think they are getting less belt from their highballs these days, they are right. Many liquor companies have been putting more distilled water and less alcohol into whisky and gin. During the past 20 months, the distillers of more than 100 labeled brands, including Seagram'...

Author: /time Magazine | Title: LIQUOR: Weaker Proof | 12/15/1975 | See Source »

Distillers claim that they are trying to serve the changing tastes of U.S. drinkers, who for a generation have been shifting away from the stronger native spirits, like 100-proof bourbon (still generally available), and buying more of the lighter-tasting Scotch and Canadian whiskies. Sam Chilcote, a spokesman for...

Author: /time Magazine | Title: LIQUOR: Weaker Proof | 12/15/1975 | See Source »

Stern Limit. Although distillers claim that they are merely responding to a change in consumer preference, they also assert, paradoxically, that most drinkers cannot tell the difference in taste between 86-proof and 80-proof whisky anyway. Consumer resistance to the change, they say, is small. Still, some brands have...

Author: /time Magazine | Title: LIQUOR: Weaker Proof | 12/15/1975 | See Source »

To the uninitiated, it might appear that all comics are basically alike. Lee, perhaps not surprisingly, doesn't see it that way. Asked the difference between Marvel Comics and other brands, he responds confidently, "the difference between a Rolls-Royce and a skateboard. Marvel has a more adult vocabulary. Marvel...

Author: By Steve Chapman, | Title: Who is the Newest, Most Breath-Taking, Most Sensational Super-Hero of All...? | 12/3/1975 | See Source »

One hundred years ago this November, 150 Harvard men joined 15 of their toughest classmates on a train ride over these same tracks to New Haven for the first Harvard-Yale game. Since at that time the schools played different brands of football, both team captains had met previously to...

Author: By Robert L. Ullman, | Title: Clotheslines and Leather | 11/24/1975 | See Source »

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