Word: brandsness
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POLITICS: Hands Off. As the recent Gulf, Lockheed and United Brands cases have sadly demonstrated, a few multinationals have used their economic power to influence politicians in a number of countries. The OECD enjoins all multinationals not to meddle in the political processes of the countries in which they operate...
Political Help. Bad as it was, last year would have been much worse except for some promotional windfalls. The auto industry, caught with a massive pile-up of unsold cars, launched lavish ad campaigns to boost sales by offering rebates. Bicentennial promotions also helped. But the most surprising source of...
Though prosperous, the cereal market remains a turbulent one in which no fewer than 156 brands, produced by about 55 manufacturers, fight for sales. The count changes constantly because cereal makers keep bringing out new brands-usually spending $3 to $5 million on advertising to introduce them -in order to...
A Lot of Puff? The competition is hottest in presweetened cereals, which captured 31% of sales last year. Falling sugar prices are encouraging manufacturers to step up introductions of new brands: General Mills is bringing out Fruit Brutes, aiming to win kids away from Kellogg's Fruit Loops, and...
Curiously, cereal makers are rather reticent in talking about their recent sales successes. Reason: a Federal Trade Commission investigation that began in 1972 and is likely to wind up in a few months. The FTC is seeking to determine whether Kellogg's, General Mills, General Foods (which markets Post...