Word: brandsness
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market in much the same way. Before 1970, liquor stores used to stock tequila -if they carried it at all-on a back shelf alongside ouzo and grappa. In the past five years, however, annual imports have increased more than 400%; where only a handful of brands were available north...
After an intensive investigation, Common Market trustbusters last month handed down their most severe decision ever against a single company. The target: United Brands, the big (1975 sales: about $2 billion) food multinational. The Competition Department of the European Economic Community fined the company $1.2 million for "an abuse of...
The United Brands' case highlights the accelerating pace of antitrust action in Europe. Though empowered by the EEC's founding Treaty of Rome to prevent "distortion or restriction of competition," the Brussels-based Competition Department at first did little to break up Europe's traditionally cozy relationships...
Despite their zeal, the trustbusters have sometimes seen their decisions reversed on appeal. Their most serious setback came in 1973 when the Common Market's European Court of Justice overturned a ruling that would have forced Continental Can Co. to dispose of its European subsidiaries. The antitrust department will...
* The charges are entirely separate from United Brands' admitted and widely publicized bribery of government officials in Germany, Italy and Honduras.