Word: brandsness
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In 1977 the Center for Auto Safety, founded by Ralph Nader and Consumers Union, prodded the National Highway Traffic Safety Administration to investigate. The agency surveyed 87,000 owners of new cars, asking if they had complaints about tires. In all, 2,226 owners of Firestone tires returned questionnaires, and...
LAWYER SUITS. After a Government agency brands a particular action as illegal?an increasingly familiar story in regulation-happy Washington ?a hungry group of lawyers may quickly file a lawsuit on behalf of a class of aggrieved people. Hastily preparing their case (sometimes by simply copying the Government's...
Skis, in a way, are like vodka. Apart from the very top and bottom of the line, many brands are similar in quality; yet a special mystique makes it In to buy and use a certain one. Nowadays, from Mt. Fuji to Mt. Blanc-with many mts. in Colorado and...
"We had to re-create the foreign policy Establishment," says White House Aide Landon Butler. Out of the past came figures like Averell Harriman and John J. McCloy to form the Committee of Americans for the Canal Treaties. Even as what the White House calls "gullible ideologues" were spending millions...
Tradition, order, simple marketing methods, sales that rose reliably in good times and bad-all these were qualities of the beer business a few years ago. Now the $16-billion-a-year industry is being shaken by a costly battle for market shares that has sent some brewers to search...