Word: brandsness
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The orange roofs and the Simple Simon weather vanes above them always seemed as American as, well, an 85? slice of Ho Jo's apple pie. But now the Boston-based Howard Johnson chain of restaurants and motor lodges is going British, at least in terms of ownership. Chairman...
Samtur buys only nationally advertised brands, since they are the only ones that offer coupons and rebates, buys in bulk and seeks out bargains. Example: when Crest toothpaste came out with a 9-oz. tube at an introductory price of 89?, she laid in 20 tubes. She paid only 79...
Not all bottled water is mineral. More than 700 brands of bottled water are sold in the U.S., but less than half of the waters can correctly be labeled "mineral," meaning that they once gushed directly from springs or had minerals added later. The other containers hold only ordinary water...
At 50? a half-liter bottle, beer in West Germany is priced 25% lower than mineral water or fruit juice. Still, several big brewers have been selling beer at a loss in selected markets, only to find that many Germans regard inexpensive beer as, well, cheap. Despite the interest in...
SHE is a symbolist, working in an age of symbols. The imposing and inculating role symbols play in our lives--all the flags in the world, cigarette brands, fast-food chains and supermarkets, groupies, cliques and teams and fetishes and Brooks Brothers and every manner of damned patriotism--has sprung...