Word: brandsness
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“The fastest way to learn about home-brewing is to replicate a beer several times,” Meyers says. “Say to yourself, OK, I’m going to make a porter, and do it again and again until you get want you...
Why, at a time when the advertising market for much of the rest of the media is still uncertain, are the networks seeing such rosy times? "It's counterintuitive," admits Tim Spengler, executive vice president at Initiative Media, a media-buying agency that billed more than $10 billion in U.S...
Much of that wine is coming to the U.S., where Australian imports increased by 30% last year. In Britain too, Australian wine outsells French wine. Why? The Australian wines offer better quality for the money and are easier to understand. Total wine exports from Australia jumped from $98.7 million in...
Although France still sells 40% of the world's wine by volume and its most famous Bordeaux are the most sought-after wines, the French are losing ground. French winemakers, says Jean-Michel Peyronnet, editor of La Revue Vinicole Internationale, "simply didn't see the competition coming." Jacques Berthomeau, who...
Century Elements tapped Chen, who grew up speaking English and is one-eighth Portuguese, because she cuts an international figure, says company vice president Vienna Wood. Corporate sponsors prefer their hired mouthpieces to be as cosmopolitan as they are recognizable. Besides, the Hong Kong market is small and getting smaller...