Word: brandsness
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Women's surfing also rides a surging tide of fashion. Surf brands such as Quiksilver, Rip Curl and Billabong--originally created for males--have rapidly expanded their female lines over the past few years. The clothes' increasing popularity has in turn drawn younger girls from the malls to the beach...
If Whole Foods has a weakness, it's that occasional shoppers find the stores a bit confusing. Most national brands aren't available, and regional purchasing managers have so much leeway in how they stock shelves that Heinz ketchup, for example, is sold in some stores but not in others...
Wild Oats may have to play catch-up for a long time. Whole Foods' sales have risen more than 20% for 10 straight quarters, and the chain has 21 new stores in development and plans for a total of 400 by 2010. The firm is steadily building its private-label...
"Until now, all our regulations have been designed to protect the upper half of the quality spectrum," says Dairien. The French have been blind-sided by New World competitors' reasonable prices, strong brand identities and consistent quality. "The Australians have concentrated all their marketing on the middle and lower market...
News reports may scare consumers off dubious diet drugs for a while, and outlawed brands will disappear from the market. But other potentially dangerous products seem sure to crop up. Already, ephedrine?an amphetamine-like stimulant cited in 80 deaths in the U.S.?is reportedly gaining popularity as a diet...