Word: readership
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Dates: during 1970-1979
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...ineffability, by questioning his own existence. He has done so in dozens of fanciful tales bearing such tantalizing labels as Death and the Compass, Funes, the Memorious and Tlön, Uqbar, Orbis Tertius. Despite his arcane references, the aging (78), blind, Argentine author has gained a worldwide readership. His ficciones have also attracted numerous imitators - none of whom have the old man's grace, wit and almost magical skills of compression. A Borges story is like some spring-loaded plaything that unexpectedly scatters bright metaphors for what the author lovingly calls "philosophy's beautiful perplexities...
After reading Dune, sci-fi fans were convinced Herbert could do no wrong--sadly, though, he fails to maintain such heights in his following books. Perhaps Dune reached heights no author could reclimb. Sensing a mesmerized readership, Herbert continued with Dune Messiah and Children of Dune, well-crafted books but not quite on the same level as their forebearer. Dosadi uses many of Dune's conventions and provides some entertainment, but the reader no longer believes he is holding the ancient, jewel-encrusted dagger in his hand and is chanting the mystical incantations...
...sure, the biweekly New West has racked up an impressive 315,038 circulation and an average of 52 ad pages per issue since its inception. Yet the new magazine so far lacks the style and focus of its competitor, and seems to have leveled out in readership and advertising gains. New West's subscription-renewal rate is running at a disappointing 40%, v. L.A. 's robust 76%; the latter also has a healthy newsstand circulation at $1.50, 50% more than New West's at $1. As a further measure of L.A. 's success, the magazine...
...Weekend is also a sign of new ferment throughout the newspaper business. The number of Americans who buy a newspaper every day dropped nearly3% between 1973 and 1975, despite population growth, before leveling off last year at about 61 million. As a result, nervous pubishers have been conducting readership studies to find out how to restyle their papers to keep their customers happy. The readers answer: add more information about homes, entertainment food, leisure and similar daily living concerns that New York and other city magazines have elevated to objects of intense journalistic scrutiny. Says the Los Angeles Times...
...service features. "One of the reasons we started Probity," explains Des Moines Tribune Managing Editor Drake Mabry, "was to broaden the appeal of the paper to a part of the audience we're not reaching now." A survey conducted by the San Francisco Chronicle revealed a heavy female readership for Tales of the City, especially in the 18-to 35-year-old bracket. The Charlotte Observer credits its serial for boosting weekend circulation...