Word: readership
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Dates: during 1970-1979
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There are, of course, those who believe otherwise, those who believe a newspaper should tailor itself to its audience, that it should strive for popularity and audience satisfaction above all else. Those people would say that the Summer School audience is different from the "year-round" Crimson readership, and that the paper should adjust accordingly. Those people are, unfortunately, destined to be unsatisfied not only with The Crimson, but with almost any other reputable newspaper...
...dozen or so daily newspapers. Every capital, that is, except Washington, D.C., which boasts only two dailies and has long faced the prospect of becoming a one-newspaper town. For more than 20 years, as the jaunty, aggressive, morning Washington Post (circ. 561,640) has enlarged its share of readership and advertising, the evening Star has waned. The struggling 126-year-old Star was assured survival last March when Time Inc. bought the paper for $28 million, giving it a strong financial base. Since then Star watchers have waited to see what moves Time Inc. would make to improve...
Organizers should limit this approach to alternative publications where the readership is more receptive. A national campaign should focus on the viability of solar power within the context of the trash compacter mentality. If solar energy really changes society away from its energy-eating technological obsession, then there is no need to force such ideas upon the general public. Nevertheless, one aspect of solar energy not linked to its technical or economic feasibility should be stressed--its potential to create jobs...
...marching southward. Times circulation dropped below the 1 million level last year, triggering alarms all over the block-long, dark brown granite and smoked-glass building where the $1.1 billion Times Mirror empire is headquartered. What is more, much of the paper's largely white, middle-class readership is apparently leaving town. The Los Angeles community development department calculates that the city's "Anglo" population has dropped from 81% of the total in 1950 to less than 50% today. Says a U.C.L.A. journalism instructor: "As the white folks go south to Orange and San Diego counties, so goes...
Shadow Box. The usual sports figures vie for attention with literary and journalistic personalities. Readers looking for another Paper Lion may be stymied by Plimpton's pages on the death fantasies of contemporary literatteurs and the last words of their historical counterparts. Plimpton seems to be aiming at a readership more cultivated, perhaps, than the TV audience Paper Lion hit; readers who get their sports from the New York Times if not the New Yorker, who care about Plimpton's reactions to Hunter Thompson and Malcolm X as well as to Muhammad Ali--readers who, in fact, may more closely...