Word: branding
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Dates: during 2000-2009
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...great if a presidential election could magically transport the small, impoverished Central American nation beyond the political crisis that has gripped it since the June 28 coup. But unless Zelaya is restored to office before next week's balloting, which looks extremely unlikely, the international community is poised to brand the vote illegitimate. Instead, the election will confirm that Honduras has slipped back into the political chicanery and military meddling that typified the 1970s and '80s. "You can't use an election to clean the slate after a coup," says Christopher Sabatini, senior policy director at the Council...
...agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...
However, GM insiders say the existence of the Saab brand, which is famous for its quirky styling, aircraft-like interiors and center-mounted ignition switch, could face extinction unless another investor quickly steps forward to rescue the Swedish automaker. So far, no other investor has expressed much interest in Saab. In addition, the Swedish government has been reluctant to provide financing for Saab despite the brand's long and distinguished history and its 2,500 employees. The brand, however, has never made money for GM, which acquired it for $2.5 billion in 1991. (See pictures: "General Motors Factory-scapes...
...also set a precedent of sorts last month when it announced that it would shut down the Saturn brand completely after a deal to sell it to the Penske Automotive Group also fell apart at the last minute. GM has stopped building Pontiacs, and Hummer is in the process of being sold to a Chinese manufacturer of heavy equipment...