Word: branding
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...found not only an extensive talent pool, but also considerable local support. Sahlins enlisted Alexander, a Canadian entrepreneur who had briefly worked at a Chicago theater, to run it. The new venue "struggled for a while" as he remembers, but soon the outlook for Second City - and its brand of satiric comedy - changed forever. On Oct. 11, 1975, Lorne Michaels, along with fellow NBC employee Dick Ebersol and president of the network Herb Schlosser, launched Saturday Night Live, a genre-defining mix of music and sketch comedy whose cast was stocked with Second City alums like Dan Aykroyd and Gilda...
...this gets worse. Tag removed Tiger placards from stores across Australia (a big golf market), although the company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend is not about golf but about creating buzz around the brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder...
...After a series of bad years for Hershey, however, the trust board briefly toyed in 2007 with the idea of selling its stock to Wrigley, famous for its chewing-gum brand, but backed down within hours of closing the deal. State and federal authorities had tried to block the sale, in part because of concerns about the size of a combined Wrigley-Hershey company. Residents of the town of Hershey, meanwhile, expressed outrage and even convinced a local judge to delay the sale, saying it would cause "irreparable harm" to the community...
...possible purchase of Cadbury, a famous British candy brand, has been on the trust board's agenda ever since. The two companies already had a relationship, with Hershey acting as Cadbury's U.S. distributor. Cadbury had even considered buying Hershey when the trust first put it up for sale...
...announces plans to slash 21,000 jobs, close dealerships and drop the Pontiac brand. Saturn, Saab and Hummer go on the block...