Word: branding
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Dates: during 1940-1949
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Nobody can tell what Herman Hickman has planned for Harvard. He instituted a brand new offensive pattern against Princeton last week, and he may very well produce another one for today...
Ralph E. Harris '50, one of Beatty's roommates in Leverett G-43, last night stated he had heard Beatty leave the room early yesterday morning. Doctors were unable to ascertain the exact time that he consumed the iodine-a regular household brand...
...foundation's purpose, Fuller says, is to explore "the borderline areas of technology . . . that industry cannot undertake. Bucky believes his researches into the structure of such things as crystals, stars and atoms will result in brand-new principles of building construction. Present-day houses weigh about 22 Ibs. per cubic ft.; Bucky has plans for a new house he calls "Geodesic" which he hopes will weigh only 1 Ib. per 50 cubic ft. If this one turns out to be practical, no one will ever again chuckle at Bucky's dreams...
Meanwhile, at the Blockhouse, Coach Norm Shepard will be working through 35 varsity basketball candidates, hoping to shape a squad that can play his brand of fast-break ball. Right now it's still "fundamentals" for the team, which opens its season in early December. The schedule will take the team westward at Christmas and bring to Boston such new rivals as Navy...
Harvard, which played magnificently Tuesday in losing 1 to 0 to champion Connecticut, played a different brand of ball yesterday. After working fairly well in the first pieces, the team just seemed to go to pieces for the rest of the game, neglecting teamwork when at midfield and forgetting careful shooting when in the Dartmouth crease. "It wasn't a matter of being outclassed," Coach Bruce Munro said after the game. "We were just plain outscrapped...