Word: branding
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Dates: during 1940-1949
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Dartmouth started making real noise with its visits in the twenties. It was then that the Indian fanatics centered their merry-making in hotel lobby riots. But by the late 'thirties this brand of deviltry disappeared in favor of the more inviting Yard raid...
...Netherlands have contributed more than tulip bulbs and wooden shoes to the furtherance of civilization. On our five-day cruise through the Dutch canals we found "Heineken's Bier" superior to any brand on tap at Jim Cronin's. Judging by our boat, however, the country's sea power is declining. "The "Swallow IT" was a 20-foot converted life boat with a lowerable mast which left the vessel still too high to go under bridges, an engine which required the constant attention of two deafencd men, and a stove that never worked. But the scenery and the people made...
Gleam of Brass. He mounted an unshaded wooden reviewing stand and 20,000 men, led by the famed 82nd Airborne Division's band, poured past in his honor. They marched in ranks of twelve, brass and helmet liners gleaming, brand new company guidons bright in the hot sunlight. Behind them rumbled their tanks, guns and trucks...
...Reynolds pitching brilliant, two-hit ball, the 66,222 fans had seen some of the tightest precision baseball since the days of Christy Mathewson and Chief Bender. But there was no delirium in the stands; coming as it did after cliff-hanger finales in both pennant races, this hitless brand of play was not the kind to inspire frenzied cheering. In the second game, the story was almost the same, in reverse. Brooklyn's skinny, curve-balling lefthander, Preacher Roe, gave up only six scattered hits while his teammates babied the one-run lead they had acquired...
...from his father, Henry Agard Wallace. No politician then father Henry was spending his time developing his hybrid corn,* forming the Pioneer Hi-Bred Corn Co. to sell the seed, and editing Wallaces' Farmer. When the corn became a success (over 99% of Iowa corn springs from some brand of hybrid ternel), young Henry decided to revolutionize the poultry business with hybrid chickens as his father had helped revolutionize corn growing...