Word: ballyhoo
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Dates: during 1960-1969
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...changes. This year they cut tedious public speechmaking from two days to one. They are considering raising the $2.50 admission price to eliminate tourists and curiosity seekers, but they have not reached the point of discouraging size and superlatives. For one thing, the Hanover Fair is a corporation-and ballyhoo and bigger figures over 17 years have produced an annual 4% dividend for Hanover and Lower Saxony...
With a flurry of TV ads, King and Cudlipp billed the new Sunday Mirror as a paper for "THE MODERNS" (meaning those under 35), for "people who not only want to be with it but way out ahead." They promised to give readers "restless thoughts," and the ballyhoo paid off. Since the revamped paper made its first appearance last month, circulation has shot up to some 5,320,000. But except for a cheerier makeup and a few new features, the paper is not all that...
...stunt had been done before, in 1785, but getting there was half the fun for Donald Placard, 37, and Paul E. Yost, 39, both of Sioux Falls, S. Dak. Engaged in ballyhoo for a French travel magazine, the two rising young Americans rose to about 13,000 ft., sailing a 72-ft. hot-air balloon across the English Channel in 3 hr. 45 min. Climbing out of the gondola, young Piccard, son of Balloonist Jean Felix Piccard, who died this year, and nephew of the late air-sea Explorer Auguste Piccard (inventor of the deep-diving bathyscaph), seemed...
...record companies were getting a rude surprise. Through bunk and ballyhoo, they had for decades been turning sows' ears into silk purses. Now they had found a silk purse that had no desire to become a sow's ear. The girl did not want to be exploited, squeezed, and stuffed with cash. Joan eventually signed with a little outfit called Vanguard, which is now a considerably bigger outfit called Vanguard...
Delivering an ex-champion's blunt verdict, Gene Tunney, who won his crown from Jack Dempsey in 1926, called the fight "a terrible hoax," adding that "it's shows like this that are killing boxing." They surely do it no good. In the prefight ballyhoo, everyone had been told to expect a classic which matched Patterson, the swift and stouthearted Good Guy, against Liston, the hulking, oft-arrested...