Word: ballyhoo
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Dates: during 1960-1969
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...team of Bunkum & Ballyhoo isn't dead. The fact is, they're working in Hollywood making what is known as Z pictures...
...fifth and latest novel, called a "masterwork" by his publishers, is too big to ignore. Publicity assures a healthy increase of his fortunes (he earned more than $2,000,000 from the 6,500,000 copies that his first four books sold), but neither ballyhoo nor sales can refute the conclusion that Jones is a one-novel writer. His first book, From Here to Eternity (1951), at least projected a brutally candid image of the professional soldier between wars. Jones wrote it at white wrath out of his own experience in the peacetime army in Hawaii. The wrath is gone...
Bursting with Ballyhoo. Scopes, 66, still considers himself a freethinker, but he admits that he was chosen to test Tennessee's anachronistic antievolution law because he was the only available high school teacher left in the dusty little mining town of Dayton (pop. 1,800) that summer when local Chamber of Commerce types decided to work up a little publicity for themselves. Called away from a tennis game one hot afternoon, Scopes duly reported to "Doc" Robinson's drugstore, where a bunch of ambitious boosters asked him if he had ever taught evolution. "To tell the truth," says...
Soon Dayton was bursting with ballyhoo. Local stores sold bales of cotton apes and bundles of buttons proclaiming "Your Old Man's a Monkey." Robinson's drugstore featured a "Monkey Fizz." The town's only hostelry, the Hotel Aqua, raised its rates to $8 a 'day, and soapboxes sprouted on every corner. Chicago's radio station WGN set up the first nationwide radio hookup to cover the trial in Dayton's bell-towered, red brick courthouse. Bald-pated William Jennings Bryan, munching radishes by the sackful because he was on a diet, starred...
Died. Arthur William Brown, 85, foremost U.S. magazine illustrator in the 1920s and '30s, who once said of his craft, "We are the ballyhoo guys to bring people into the author's tent," and did so in both books and such magazines as Redbook and The Saturday Evening Post, where his fine-lined, highly realistic drawings embellished the stories of O. Henry, Booth Tarkington, Ring Lardner, F. Scott Fitzgerald; of pneumonia; in Manhattan...