Word: ballyhoo
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Dates: during 1960-1969
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...book publisher is lucky to get one bestseller out of every 100 titles he prints. But Bernard Geis isn't just any He manufactures bestsellers, frequently by latching on to sexy manuscripts and spending huge amounts of money on ballyhoo. Thus Jacqueline Susann's Valley of the Dolls, a vulgar chronicle of three female predators on the make in Hollywood, sold more than 350,000 hard-cover copies and 6,000,000 more in paperback. Helen Gurley Brown's guide for swingers, Sex and the Single Girl sold about 2,500,000 copies In each case Gais...
...often, a novel of distinction gets lost in the munching, crunching echoes of promotion and ballyhoo. It would be a shame if such were to be the case with this book, which looks like the sleeper of the season...
Thanks to a leering title, bales of advance ballyhoo and the promise that it would expose the really "in" people in swinging London, this novel about a public relations man with an identity problem seems headed for bestsellerdom. A first printing of 40,000 copies has been ordered, the Literary Guild has snatched it up, paperback rights have been sold for six figures, and Paramount plans to film it. But nothing swings all that much in the book...
While feeling somewhat uncomfortable amid the ballyhoo ("I honestly can't say that I enjoy mass fame"), Sir Francis suffered the commercial storm with the same aplomb that he displayed in the gale winds of the roaring forties. He willingly endorsed-for varying but plentiful fees-the products of dozens of companies, from Dunlop boots to Tupperware. After all, honoring the sponsors of his trip, he wore Daks slacks on the boat, flourished the coiled emblem of the International Wool Secretariat on his peaked cap, drank Whitbread ale and Squires gin en route and sent regular dispatches...
Bunkum is fast-talking James Nicholson, 50; Ballyhoo is fast-talking Samuel Arkoff, 48. They are the president and chairman of American International Pictures. Since 1954, they have reeled out 130 lowbudget, lowbrow features, grossed about $250 million, and built A.I.P. into the nation's largest independent film company...