Word: viewership
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...Thursday, 7.9 million people in Britain headed home or found alternative berths from which to switch on the BBC's late-night weekly politics show, almost three times the program's normal viewership and around half of the total TV audience for the 10:35 p.m. slot. They were drawn like moths by a fiery controversy over the BBC's decision to invite Nick Griffin, the leader of the extremist British National Party, to join the debate. The taxi driver was determined to share his opinions on the matter, no matter that his passenger was dreamily communing with her iPod...
...test the effect of social influence on eating habits, researchers conducted two experiments. In the first, 95 undergraduate women were individually invited to a lab ostensibly to participate in a study about movie viewership. Before the film began, each woman was asked to help herself to a snack of either M&M's or granola. Another "participant," who was actually an actor hired by the research team, grabbed her food first, in full view of the subjects at the snack line. In her natural state, the phony participant weighed 105 lb. and wore a size 0. But in about half...
...Wait, the boxing bigwigs tell you. Look at the total viewership figures. On average, they say, four to five people get together to watch a big pay-per-view fight in someone's living room, lowering the per-person cost for a $50 bout. Fine. Assuming that for every household that purchased De La Hoya-Mayweather, five people saw it, that's 12 million viewers - not bad. Yet, even by this optimistic measure, boxing's biggest event this decade still couldn't outdraw the audience for last week's New England Patriots-Buffalo Bills regular season game on ESPN, which...
...With the emergence of Yao Ming as an All-Star center for the Houston Rockets - he's the league's tallest player at 7 ft. 6 in. - basketball has become the sport of choice for China's urban youth. More than 50 Chinese TV stations carry NBA games, and viewership in China topped 1 billion last season, according to the NBA. Dozens of magazines are dedicated to covering U.S. hoops, following the exploits of the Little Emperor, the Little Flying Warrior (Kobe Bryant), Stone Buddha (Tim Duncan) and German Racecar (Dirk Nowitzki). (Watch TIME's video "A Free Lesson With...
...Online advertising revenue may not soon supplant DVD sales in developed countries. But, where legal, high-quality DVDs are either unavailable or have simply lost out to cheap, low-quality pirated ones, whatever little revenue may come in from the Web is worth it. American viewership is accelerating its decades-long flight to cable channels. In the short term, networks need whatever revenue they can get. Internet broadcasts point the way forward. Active experimentation on a global scale is the only way to refine the current model of online advertising and distribution into something that can support the costly...