Word: sloganism
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...clear across Europe from the Baltic to the Black Sea-with Communism on their eastern borders. They could be Europe's "Bastions of Peace," interposed between the antagonistic realms of Stalin and Hitler, and last week newsorgans in Poland, Czechoslovakia and Rumania were giving great play to this slogan, "Bastions of Peace...
...issue was up before His Majesty's Government last week because nearly every London newspaper has editorially let slip during the recent crisis its fears that when the next war comes U. S. citizens may have a slogan as important as "Remember the Maine!"-namely, "Remember Mrs. Simpson!"-and be disinclined to rush overseas a second time to help the "Mother Country" fight. Not in the least far-fetched in the United Kingdom today, this authentic fear was giving serious concern in Whitehall. In 1936 thus far Prime Minister Stanley Baldwin has received at No. 10 Downing...
...Macy & Co., big Manhattan department store with the slogan "It's Smart To Be Thrifty," has plugged sable wraps at $22,000. Regularly advertised are Capehart radios...
...many a disillusioned automobile buyer has learned by now, the 6% interest rate on instalment purchases has no relation whatever to the actual interest cost. It is simply an advertising slogan. To the unpaid balance on a car is added the cost of insurance, the total being multiplied by .06 to find the premium paid for the privilege of buying on the instalment plan. Since the debt is paid off in regular instalments, the borrower has the use of only about one-half of the original loan if the monthly debit balances are averaged. Thus the true interest cost...
...prevent trucks from parking there and rubbing off the while paint, that they are to act as a guiding light for Freshmen wending their way homeward after 8 o'clock, and that it is part of a carefully thought out plan having something to do with the slogan "Make it a White Christmas...