Word: sloganism
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...Year Plan. "Land to the Peasants" was one slogan of the Russian Revolution of 1917. It was also the main point of the present Mexican Constitution and of the Mexican Agrarian Law adopted in the same year. In Russia, by the end of 1917 the peasants had already seized most of the land, and by 1934 the Stalin dictatorship had marshaled 90% of the peasantry on collective farms. In Mexico, the tempo has been much slower. Up to 1934, the year in which Lázaro Cárdenas became President, land given to Mexican peons (the previous owners were...
...Year Plan, a specific program for putting the vague slogan "Land to the Peasants," into effect started out the 1934 campaign brochure of the National Revolutionary Party. No one took it seriously until President Cárdenas had been several months in office. In Mexico City, politicians were as amazed as their prototypes in Washington when they first realized that Lázaro Cárdenas, like Franklin Roosevelt, meant to fulfill his radical campaign pledges. The hitherto haphazard land division system passed into the hands of a nationwide Agrarian Administration whose officers, all pistol-toters, organized the peons into...
...Arthur Hoyt Scott, who got into the business in 1905. He persuaded his father and uncle to start a "sanitary line" of six standardized brands to be promoted as quality, trademarked products. Young Arthur Scott also devised the company's first effective slogan, "Soft as old linen." By 1910 it was apparent that his idea of specialization was correct; his six brands provided 80% of the total sales of $726,264.09. About that time Scott paper towels came into being as the result of a carload of paper too crunchy for toilet use. Together, the two products...
Secretary Ickes attacked Representative Smith for him. His slogan was: "A vote for Dodd is a vote for Roosevelt." But young Mr. Dodd was unknown, inexperienced, no political fireball. Mr. Smith, after four terms in the House, has a potent personal organization, allied with Senator Byrd's. He promised Virginians only that he would continue to vote his convictions, suh, as a good Virginian should. They renominated him by 3-to-1 over young Son Dodd...
Like Huey Long the shortening salesman, Lee O'Daniel, flour salesman, has the common touch. He solicits campaign cash in little barrels (passed by smiling Pat, Mike & Molly) labeled "Flour-NOT Pork." As a slogan he uses a line from one of his songs: "Please pass the biscuits, Pappy!" When people interrupt his speeches to ask where Texas will get the money to pay $41,000,000 yearly in old-age pensions, he says to his musicians: "Strike up a tune, boys...