Word: sloganism
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...with floats, a cinemactor king & queen. This was replaced after 1928 by a track & field carnival started by Fresno State College in 1927. Chief characteristic of Fresno's annual West Coast Relays turned out to be a tendency toward individual performances so extraordinary that the meet's slogan became: "Where World Records Fall." This helped to make the meet the Pacific Coast equivalent of the East's Penn Relay Carnival at Philadelphia, the Midwest's Drake Relay Carnival at Des Moines...
...Gold account since 1926 and whose starry stimulus has always been the hope of devising an Old Gold promotion as effective as that of Camels, Lucky Strikes or Chesterfields on less than half the money spent to advertise each of those brands. Lennen & Mitchell's original slogan, "Not a cough in a carload," put Old Golds fourth among big-selling cigarets, but neither that nor "Double your money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere near the Big Three. Lennen & Mitchell, who are also agents for the Scripps-Howard newspapers, had kept...
...Most elaborate was the 14th National Music Week (May 2-9). Endorsed by all 48 governors, the Week was observed locally by 2,000 towns and cities, nationally by National Broadcasting Company and Columbia Broadcasting System. Schools, churches and clubs helped carry out this year's slogan: ''Foster Local Music Talent." Radio broadcasts included concerts by the New England Conservatory and the Boston Symphony, the entire Smetana Opera The Bartered Bride sung by the Metropolitan Opera in Manhattan, concerts by the Peabody Conservatory in Baltimore, the Musical Arts Chorus of Easton, Pa., the Lincoln Cathedral Choir...
...Race is most often mouthed by those who claim superiority because of their lineage. Debased in this way, it remains "little more than a slogan of mass snobbery . . ." Absurd are those who boast of their "pure" racial ancestry; usually they call themselves "Nordics." There is probably not an unmixed Nordic in the world unless he exists in a remote part of Sweden or at the source of a Norwegian fjord, and even there he may have Mongoloid Lappish blood. To scientists a "pure race" is almost an abstraction; anyway, the greatest cultural achievements have been produced by racially mixed peoples...
...When Walter Jodok Kohler was elected Governor of Wisconsin for the 1929-30 term one slogan popularized by his admirers was: "From a laborer's job at $1.25 a day to the Governor's chair." Walter Kohler went to work in the foundry of his father's Sheboygan, Wis. plumbing goods factory at 15. He became president of Kohler Co. in 1905 at 30, has been its active head since. Last week Mr. Kohler, 62, upped himself to the chairmanship, made Brother Herbert Vollrath Kohler his successor. Elected Kohler directors were two sons of Walter Kohler: Robert...